About Us


Niche Beauty is a proudly African, black owned business that is a division of Niche Group Holdings (Pty) Ltd. We offer consumers a range of hand picked global and local beauty brands that work as promised. Shop your hair care, skin care, make up and teeth whitening solutions and get fast and efficient delivery anywhere in South Africa. With nationwide shipping options that include click and collect from any one of over 2000 Pargo pick up points nationwide, shopping online has never been easier or more convenient.


We partner with multiple courier partners to ensure we quickly deliver your order to your door or to your local pick up point for collection.


We get it, there's paying online can be daunting thats why we partner with reputable payment gateways like Payfast and PayJustNow to ensure your payment information is taken through a 3D encrypted process. For your safety, your card information is never stored on our site.


We don't believe that beauty should break the bank. so not only do we bring you the best beauty products but we aim to bring them at great prices and offers.


We want your shopping experience to be aswesome and seamless so our team is always on hand to make that happen.If you are not completely satisfied with a producyt or our service let us know and we will make it right!

What we stand for

Our brand is a celebration of the diversity in hair textures, skin types, personalities and preferences of our customers. That’s why we have partnered with brands whose offerings are inclusive and that don’t compromise on quality. We aim to bring you a premium shopping experience with product offers curated to deliver on your beauty needs – but without the hassle and fuss of trying to figure it all out yourself. Our support team are always willing to help you make an informed decision for your specific needs.

our customers

If your hair and skin matter to you then welcome home! Our beauty offers tailor to men, women and children of every ethnicty, tribe and tongue.

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